Revlon just announced that it’s teaming up with celebrity chef and author Katie Lee to launch Total Color, a new vegan permanent hair color “formulated without many traditional hair color ingredients.”

Infused with nourishing oils and botanicals, the innovative formula is “gentle on hair and respectful of scalp for clean hair color without compromising or sacrificing performance.”

Revlon’s new Total Color offers an improved at-home hair color experience that delivers 100 percent full coverage, healthy shine, and up to six weeks of color vibrancy.

As mentioned above, Total Color is formulated without many traditional hair color ingredients such as ammonia, sulfates, parabens, mineral oil, silicones, gluten, and phthalates, and is enriched with Cannabis Sativa (Hemp) Seed oil to leave your hair soft with a rich, vibrant color that lasts.

Each Total Color Box is dermatologist-tested and comes with a cream colorant and developer formula, a post-color, multi-use Botanical Enriched Conditioning Gloss that’s infused with Camellia oil and carefully selected botanical extracts by shade family to nourish your hair cuticles for a healthy, long-lasting shine. Made with FSC Certified Materials, both the carton and insert are 100 percent recyclable.

Revlon has partnered with bestselling cookbook author and Emmy-nominated TV chef, Katie Lee, to be the brand’s Total Color Ambassador. Besides appearing in TV and digital advertisements, Katie will share her Total Color experience with her followers on her social media channels.

According to a press release, Katie’s shade, Revlon Total Color in Medium Natural Brown (#50), “enriches her natural brunette color with added vibrancy and glossy shine.”

Revlon Total Color, which comes in 16 vibrant shades, carries a suggested price of $7.99. You can find it at drug and mass retailers nationwide and at

Have you tried Revlon’s new Total Color? Let us know what you think in the comments below.


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